Then, why are generic drugs cheaper?
Generics are cheaper because the companies that manufacture them did not have to shoulder the invest costs to develop the original, patented drug. Nor do generic manufacturers bear the costs of marketing and advertising costs to launch the drugs into the marketplace. That is why brand name drugs cost more.
So why do brand-name drugs cost so much more?
The original manufacturer might invest anywhere from $500,000,000 to a billion dollars to bring a drug to market. This cost includes the money it takes to perform research, develop the drug, finance clinical trials testing, gain FDA approval, and then market and promote the drug once it has been approved. As the developer and “innovator” the original company also bears the costs to secure the patent for the drug. Once obtained, the company can hold the patent for 10-20 years. During that time, the original company maintains exclusive rights to sell the drug. This enables the company to recoup their investment. That is why when a drug is first made available – it is often very expensive to purchase.